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Personal info collection and privacy policy

BITHON is owned and operated by BITHON GROUP LIMITED (the "Company", "us", or "BITHON"). We respect the privacy rights of any person who uses our websites and mobile applications or participates in our events or registers to use our services or online content including but not limited to our partners' products and services (the "Services"). We will ensure that all personal data collected, transmitted, stored and used are handled in accordance with the provisions of the Personal Data (Privacy) Ordinance, Chapter 486, laws of the Hong Kong Special Administrative Region (" the Ordinance "). If you provide us with your personal data, you will be deemed to have agreed to this privacy policy.


The term "personal data" has a meaning as interpreted in the Ordinance.


Purpose and use of personal data collection

You do not need to provide any personal data to access or use our website and mobile applications. When you participate in our events or register to use our services or online content, we will collect your personal information to enable us to provide services to you. You may refuse to provide us with your personal data, but in that case we may not be able to provide you with services. By providing your personal data, you consent to our use of your personal data in accordance with this Privacy Policy Statement.


The personal data we collect from you may be used for the following purposes (including but not limited to) :

  • Identify yourself and any accounts you open

  • Provide services for you

  • Digital asset Management

  • Verification of identity and/or credit examination

  • Determine and verify your eligibility for discounts and promotions on goods and services

  • Process applications and updates of partner products and services on your behalf, including but not limited to insurance and financial products

  • Process insurance claims on behalf of your partners for their products and services

  • To process payment instructions or collect arrears related to your services

  • Let the company store your personal data so that you do not have to re-enter your personal data each time you purchase or update a product

  • Process orders, bill and fulfill orders

  • Direct Promotion of our services (see "Direct Promotion" section for details)

  • Direct marketing of the products and services of our business partners (see "Direct Marketing" section for details)

  • Design services for you

  • Conduct market research, statistical analysis and behavior analysis

  • Conduct customer data analysis and analyze your shopping preferences

  • Interactive features that give you the option to participate in our services for you, including identifying your friends and communicating and sharing your shopping experience with them

  • To recommend our services or goods or services that interest you

  • Design our website and content to cater to your specific preferences

  • Provide you with customer service

  • Handle your complaints and account inquiries, claims and/or lawsuits against the Company or any party

  • Prevent and prevent fraud

  • The audit objective

  • Make disclosure as required by applicable laws, rules and regulations

  • Any other use directly related to the original purpose for which the personal data were collected


Types of personal data collected


Personal data collected by the Company may include (including but not limited to) :


1.       Your personal particulars and contact details such as name, sex, date of birth, ID card number and photo, phone number, social media links, email address, residential address, digital asset wallet address, mailing address and/or billing address;

2.       Your business information, such as the name and title of your company; Personal particulars and contact details of the responsible person, company telephone number, business registration certificate, company registration Certificate, relevant legal operating licence or permit, social media links, email address, company address, mailing address and/or billing address;

3.       Your account details, such as the first six digits and the last four digits of your credit card account number or your user account number; E-wallet account; Digital asset wallet account;

4.       Details of your payment transaction with the seller;

5.       Your family income and personal interests; and

6.       Information about your computer or mobile device IP address, real-time location information, browser Settings, browsing history and/or other Internet records; and

7.       Phone numbers and email addresses included in your phone book when you use our interactive service for you. We'll let you know when you accept our services. When you provide the data to us, you confirm that you have obtained consent from the contacts in the phone book.


 We may access, use and/or process your biometric data including, but not limited to, fingerprints and facial images stored on your mobile device or other devices for identity verification purposes. However, we do not collect or store such information.



Confidentiality, disclosure and security of personal data


All personal data collected and held by us about you will be treated confidentially; However, if the company is required or required by law to perform its legal obligations, or to provide services to you, or to perform the original or directly related purposes for which the personal data were collected, it may disclose such data to:


  • A court of competent jurisdiction, law enforcement agency, or other governmental statutory or regulatory authority, agency, or organization

  • The company's affiliates, partners, sellers or contractors, agents or other service providers involved in service sales and marketing or administration, or providing goods/services

  • Our partners, including but not limited to insurance companies, may evaluate and process insurance product renewal applications, insurance claims and settlements, provide insurance services and/or handle enquiries or complaints

  • Any other person under a duty of confidentiality to the Company, including members of a group of companies, IT consultants, data processing contractors, auditors, accountants or lawyers who have undertaken to keep such data confidential

  • Banks, financial institutions, insurance companies, credit card issuers, deposit-of-value payment instrument operators or debt collection service companies


Any questions, comments, suggestions or information transmitted by you or posted on our platform or any part of our Platform, other than personal information, will be deemed to have been provided to us voluntarily in the form of non-confidential and non-proprietary information. We reserve the right to use, reproduce, disclose, transmit, publish and/or publish such information elsewhere at our sole discretion, including but not limited to providing such information to any associated company for the purpose of developing and promoting the Services and meeting the needs of customers.


We may be open to share personal information, such as including but not limited to, with sales transactions, user traffic, logistics and warehouse performance about the anonymous data and summary data, and is likely to be Shared with our partners, including but not limited to, with current and potential business partners, provide goods/ services vendors or contractors, entrepreneurs and academics.


The Company will use all reasonable efforts to ensure that all personal data held by the Company are stored in a reliable, secure and secure place.


We will do our best to keep all personal data collected confidential. However, please understand that it is impossible for us to guarantee the security of the data being transmitted.


If you purchase insurance products or other products or services from our partners, your personal data will be transmitted to our partners and your personal data will be used, processed and retained in accordance with our partners' privacy policies. This is out of our control. Please refer to partner privacy Policy for details.



Transfer of personal data outside Hong Kong


The Company may transfer personal data to places outside the Hong Kong for the purpose of collecting such data, or for directly related purposes, if necessary for its operations. Any transfer of data will be subject to the requirements and restrictions of the Ordinance.



Preservation of personal data


If you choose or provide a user identification number, password or any other information as part of a security program, you must treat such information as confidential information. You must not disclose it to any third party. If your mobile phone number is used for account login, you should ensure that your mobile phone number is updated when it is changed or returned to the mobile operator by logging into your account in the "Personal Information" section. This is important to ensure that your account information is not accessed by a third party who may already have access to the phone number you have returned. You are responsible for protecting your account in this particular way. We take no responsibility for that.


Unless we are required by law to hold your personal data for a specified period of time, we will only hold your personal data for the purpose for which the personal data were originally collected, or for a directly related purpose. 



Direct sales promotion


We may use the personal data we collect from you for the purpose of sending messages, offers, publicity and market quotations. For this purpose, we need to obtain your consent. We can contact you via email, mobile app notifications, social media links, SMS, text/image/video messages, phone or mail. Our company holds your name, email address, telephone number, contact address, social media links, product and service portfolio information, transaction patterns and behaviour, browsing history, programme viewing habits, personal interests. We may use the information to directly promote our services and the products and services of our business partners or advertising partners, or the categories of products or services of merchants, Including but not limited to, restaurant food, beauty salon, theme parties, health care, pet care, sports fitness, training, education, auto service, living groceries, household products, personal care and health care, make-up skin care, maternal and child health, home electronic appliances, furniture, leisure entertainment, fashion clothing, household cleaning, tourist accommodation, business services, engineering decoration, Luxury goods, insurance finance, real estate, charity, culture and art, and other products, services or projects you may be interested in.


If you do not wish to receive any direct promotional newsletters from us and our partners, you can update your preferences at any time through your registered account or the unsubscribe link provided by us. Upon receipt of your notice, we will stop using your personal data for direct marketing purposes and will not charge you for such purposes.


Usage of COOKIES


The cookie file is a small text file stored on your computer (or other electronic device) when you access our website and mobile applications. We use "Cookies" files in this website to:



  • Identify you when you visit this website and mobile applications

  • Obtain information about your preferences, access and browsing behaviour, online activities and Internet use

  • Keep track of the items in your shopping basket to help you through the checkout process

  • Conduct research and statistical analysis to help us improve our services and better understand our visitors, their needs and interests

  • To provide advertising tailored to your personal interests and more effectively promote and advertise our business partners and advertisers

  • Make your online activities more efficient and better

  • Tighten up security measures


The information we obtain through the cookies may not contain your personal information. Although we may obtain information about your computer or other electronic devices (such as IP address, browser Settings, browsing history and/or other Internet record information), we may not be able to identify you. As non-personal data is mixed with personal data, we treat the data as personal data for the purposes of our privacy policy. Under certain circumstances, we may collect your personal data but only if you provide it voluntarily by completing an online form or when you purchase goods or use services on our platform.


If you do not allow the use of the cookie file, you can adjust it in your Internet browser and electronic device. If you deactivate the cookie file, you are aware that certain features of our website and mobile application may not be available.

Connecting to other web pages


This Privacy Policy statement only applies to our website and mobile applications. Our web pages and mobile applications may contain links to other web sites and pages. Whenever you activate any of these links, such as clicking on the links section of any advertiser, you leave our website and mobile application; We do not control any personal data or any other information you provide to any other party after leaving our website or mobile application. You assume all risks associated with accessing or using other web sites.

Personal data access and correction

If you have any questions about our Privacy policy or wish to access or correct your personal data, you may notify us in writing at the following address:


13 / F, Office Block 2, Metro Plaza, 223 Hing Fong Road, Kwai Fong, New Territories

To: Privacy Data OfficerIn accordance with the Ordinance, the Company reserves the right to charge you a reasonable fee for the data access request.


In any event, if there is any inconsistency between the Chinese version and the English version, the Chinese version shall prevail.


This Privacy Policy is regularly reviewed and updated on the website or mobile application.


Last update: April 2022


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